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Eight Global Utilities Select Simple Energy for Innovation Program

By Crawford Frazer on April 23, 2017

A consortium of eight of the leading global utilities has selected Simple Energy as one of the 12 companies for a new, first-of-its-kind innovation program. The utilities—AusNet Services, Dubai Electricity and Water Authority (DEWA), ESB Ireland (Electricity Supply Board), EDP (Energias de Portugal), innogy SE, Origin Energy, Singapore Power, and Tokyo Electric Power Company (TEPCO)—created […]

New Online Store Delivers Efficiency, Value and Choice to Gulf Power Customers

By Crawford Frazer on March 20, 2017

Southern Company expands utility online marketplace platform to a second service area, covering a combined 2.5 million residential customers Florida energy provider Gulf Power launched a new online marketplace this week that will connect its half a million customers with energy-efficient products, more choice and better value. Gulf Power customers can now visit Gulf Power […]

Simple Energy’s Marketplace Exceeds Xcel Energy Goals

By Crawford Frazer on

The Xcel Energy Store, powered by Simple Energy, is a utility-branded online storefront available to approximately 2.4 million Xcel Energy customers in Colorado and Minnesota. The e-commerce platform enables instant rebates on energy-efficient devices for customers upon checkout. During the Store’s pilot stage (2015-16), the utility’s focus was solely on wi-fi thermostat sales—and subsequently enrolling […]

Greentech Media Covers Simple Energy Marketplace

By Crawford Frazer on February 22, 2017

Simple Energy launched Marketplace as a friendly, easy-to-use e-commerce channel where customers can enroll in utility programs and rates as well as purchase products and services. With utility branding attached to each Marketplace, the utility can position itself as customers’ trusted source of energy-saving products and services. As Marketplace adoption expands across the US, we […]

Huge Success for ComEd Marketplace

By Crawford Frazer on

Simple Energy is fortunate to be the Marketplace provider for ComEd as part of our agreement with Exelon Utilities. Following Thanksgiving 2016, we launched a Black Friday / Cyber Monday marketing campaign to drive customers of those utilities to their respective marketplaces. The results we saw showed that customers are more than interested in the […]

2016 Year in Review

By Crawford Frazer on

Despite the newfound uncertainty in the clean energy space, 2016 was a year of incredible highs. On a personal note, my wife and I celebrated the birth of our second child. And all of us at Simple Energy celebrated the newfound success of our Marketplace platform.   It was by far the best year we’ve […]

New Efficiency Program Drives Consumer Energy Savings and Bolsters Product Sales with Instant Utility Rebates

By Mallory Combs on October 11, 2016

New York utility, Orange & Rockland’s new behavioral energy efficiency and rewards program incentivizes customers to save energy while boosting sales in the utility’s online marketplace. The synergistic combination of My ORU Advisor and My ORU Store – both powered by Boulder-based SaaS company Simple Energy – was selected to help Orange & Rockland revolutionize […]

Dog Days and Demand Response Savings

By Mallory Combs on July 11, 2016

Summer’s in full swing and for most utilities across the country, so is the peak season for Demand Response events. Demand Response (DR) programs are becoming an increasingly popular tool used by utilities to mediate the strain on the energy grid caused by high demand during extreme weather conditions. For years utilities have negotiated with […]