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The many flavors of customization

By Cassie Holdridge on November 21, 2014

Some companies approach personalization from a very high level, offering generic content that’s meant to be tailored to the end user but not necessarily derived from any specific data. Others take a more finite approach, examining behavior and tendencies to provide a unique customer message. However, with the increasingly rapid shift toward enhanced customer engagement, […]

3 Takeaways From European Utility Week 2014

By Kat on November 12, 2014

Last week, six members of the Simple Energy team hopped on a plane – destination Amsterdam – for European Utility Week. The conference was three days full of presentations and meetings with 80+ utility companies from around the globe. We chatted about the industry and its future, while dabbling a bit in some Dutch beer. […]

Simple Energy Named in 2014 Global Cleantech 100’s Ones to Watch List

By Cassie Holdridge on November 7, 2014

Simple Energy Named in 2014 Global Cleantech 100’s Ones to Watch List List Recognizes Notable Private Companies in Clean Technology Boulder, CO – (November 7, 2014)- Simple Energy, the rapidly growing Software-as-a-Service (SaaS) company that uses behavioral science, big data analytics, and digital marketing techniques to change how people think about energy, announced it was […]

Energy isn’t just for industry — it is also personal.

By Norman Vickers on November 5, 2014

When tasked with helping Simple Energy expand in Europe, I also agreed to move my family to Sweden in order to be closer to our customers. And we did just that, recently moving into a beautiful house on the west coast of Sweden. Shortly after, I received a letter from the local utility, welcoming us […]

Simple Energy Continues Energy Revolution With European Expansion

By Kat on November 3, 2014

Simple Energy Highlights European Launch with European Utility Week Sponsorship and Presentation; New London Headquarters Marks Company’s Expansion into EMEA Boulder, CO (November 3, 2014) – Simple Energy, the rapidly growing Software-as-a-Service (SaaS) company that uses behavioral science, big data analytics, and digital marketing techniques to change how people think about energy, today announced its […]

3 ways to inspire customers to take energy-saving actions

By Cassie Holdridge on October 29, 2014

At some point in our lives, we all need a little extra motivation. From running a marathon, to starting a company, or even getting out of bed some days, added motivation can be the driving force to helping you achieve your goals. However motivation is not one size fits all. Different people are motivated – […]

Horizon Utilities customers can now earn AIR MILES for conserving energy

By Kat on October 24, 2014

Hamilton/St.Catharines, Ontario (24 October 2014) – Horizon Utilities Corporation, in partnership with Simple Energy, will deliver an online conservation and demand management pilot program that rewards residential customers with AIR MILES® reward miles for reducing their household energy use. The online program is called Take Charge · Save Energy · Earn Rewards and runs for […]

Gamification for Utilities: Captivating Customers with Energy Information

By Karl Sowa on October 20, 2014

Whenever I plan a trip to an energy conference, such as tomorrow’s Emerging Technologies Summit, I end up entering  my frequent flier information as part of the booking. And when that happens, I’m reminded of how airline miles programs have become a huge part of booking travel. Some people spend hours every week playing the […]