Blog

Consumers Energy, Simple Energy Team up For Utility E-commerce Platform Launch in Michigan

By Yoav Lurie on October 21, 2015

Boulder, CO – October 21, 2015 – Simple Energy, a Software-as-a-Service (SaaS) company that uses behavioral science, big data analytics, and digital marketing to educate and empower consumers on energy consumption, and Consumers Energy, Michigan’s largest utility, today announced a collaboration that will integrate Simple Energy’s Marketplace platform into Consumers Energy’s existing energy efficiency program. […]

5 Tips for Creating a Beautiful Online Store

By Yoav Lurie on October 19, 2015

Most utility customers don’t think of their utility as a retailer. But that perception is changing as utilities redefine their role in their customers’ lives and seek to improve customer engagement with new business models. Digital marketplaces are gaining acceptance across the country. Here are a few beneficial tips we’ve found for driving e-commerce traffic. […]

Reforming the Energy Vision: How Digital Marketplaces Deliver Results

By Yoav Lurie on September 24, 2015

Today, Simple Energy CEO and Founder Yoav Lurie will speak on a panel at 2:50 p.m. ET about his vision for how utilities can engage customers and establish a transactional business model in a larger digital marketplace as part of New York’s Reforming the Energy Vision (REV) initiative.  At Greentech Media’s REV4NY Exchange, he will […]

A smart way to help save: the smart thermostat

By Yoav Lurie on September 3, 2015

It seems difficult to be in the energy efficiency space and not be talking about smart thermostats, especially, since they are considered the most wanted connected-home device. We surveyed more than 350 Colorado residents to better understand statewide knowledge and habits when it comes to heating and cooling their homes. And the survey results are […]

Cooperation at an all new level: Obama Announces Clean Power Plan

By Yoav Lurie on August 4, 2015

What the Clean Power Plan means for the electric utility industry, and how innovative partners at the state and technology level can help. Arguably the most aggressive environmental regulation in United States history, the Clean Power Plan (CPP) presented by President Barack Obama along with Gina McCarthy, U.S. Environmental Protection Agency (EPA) Administrator, will bring […]

Iberdrola USA Partners with Simple Energy to Implement E-Commerce Energy in New York

By Yoav Lurie on July 21, 2015

PRESS RELEASE Boulder, CO — July 21, 2015 – Simple Energy, a Software-as-a-Service (SaaS) company that uses behavioral science, big data analytics, and digital marketing to educate and empower consumers on energy consumption, and Iberdrola USA, a subsidiary of Iberdrola, S.A., an energy service and delivery company, recently announced a proposed partnership as part of […]

Outsmart the heat: Learn the benefits of a smart thermostat

By Yoav Lurie on June 29, 2015

How smart thermostats save you energy and money Sounds like a buzzword — “smart thermostats” — right? Just another technology trend that is going to disappear as fast as it arrived. Well, not exactly. Check in with your local utility to find out what rebate programs may be available in your area for energy-efficiency household […]

What is Demand Response?

By Yoav Lurie on June 18, 2015

AKA Peak Events or Peak Hours — Learn what it means for you, the grid, and your electric bill Hotter temps outside mean many of us will be turning to air conditioning and other devices to stay cool inside this summer. All this electric-powered cooling puts a lot of strain on the electric grid, and […]