Orange & Rockland Expands Online Marketplace: Instant rebates now available on a variety of energy-efficient products

By Mallory Combs on April 4, 2016

Orange & Rockland (O&R), and its digital marketing partner, Simple Energy, introduced to O&R’s online store a new product line designed to make saving energy and money both easy and affordable. The O&R and Simple Energy partnership is part of a pilot program O&R has conceived to more closely align its energy-efficiency efforts with the […]

Xcel Energy launches online store to Minnesota customers

By Simon Montgomery on November 5, 2015

We are excited for our Utility partner Xcel Energy! After seeing great success with their online store,, for their Colorado residential customers, Xcel Energy has made the store available to its Minnesota customers to save energy and money. The online store offers Minnesota residents a $50 instant rebate and free shipping on smart thermostats […]

Exceeding Goals at Low-Cost with an Energy Marketplace

By Yoav Lurie on October 27, 2015

Multiple changes are happening across Ontario’s energy sector. With the Independent Electricity System Operator (IESO) and the Conservation First Framework providing new solutions for local distribution companies (LDC) to achieve their goals, selecting the right business model for you can be challenging. Ontario’s energy sector has undergone a tremendous amount of innovation over the last […]

Consumers Energy, Simple Energy Team up For Utility E-commerce Platform Launch in Michigan

By Yoav Lurie on October 21, 2015

Boulder, CO – October 21, 2015 – Simple Energy, a Software-as-a-Service (SaaS) company that uses behavioral science, big data analytics, and digital marketing to educate and empower consumers on energy consumption, and Consumers Energy, Michigan’s largest utility, today announced a collaboration that will integrate Simple Energy’s Marketplace platform into Consumers Energy’s existing energy efficiency program. […]

5 Tips for Creating a Beautiful Online Store

By Yoav Lurie on October 19, 2015

Most utility customers don’t think of their utility as a retailer. But that perception is changing as utilities redefine their role in their customers’ lives and seek to improve customer engagement with new business models. Digital marketplaces are gaining acceptance across the country. Here are a few beneficial tips we’ve found for driving e-commerce traffic. […]

Reforming the Energy Vision: How Digital Marketplaces Deliver Results

By Yoav Lurie on September 24, 2015

Today, Simple Energy CEO and Founder Yoav Lurie will speak on a panel at 2:50 p.m. ET about his vision for how utilities can engage customers and establish a transactional business model in a larger digital marketplace as part of New York’s Reforming the Energy Vision (REV) initiative.  At Greentech Media’s REV4NY Exchange, he will […]

A smart way to help save: the smart thermostat

By Yoav Lurie on September 3, 2015

It seems difficult to be in the energy efficiency space and not be talking about smart thermostats, especially, since they are considered the most wanted connected-home device. We surveyed more than 350 Colorado residents to better understand statewide knowledge and habits when it comes to heating and cooling their homes. And the survey results are […]

Cooperation at an all new level: Obama Announces Clean Power Plan

By Yoav Lurie on August 4, 2015

What the Clean Power Plan means for the electric utility industry, and how innovative partners at the state and technology level can help. Arguably the most aggressive environmental regulation in United States history, the Clean Power Plan (CPP) presented by President Barack Obama along with Gina McCarthy, U.S. Environmental Protection Agency (EPA) Administrator, will bring […]