The Monthly Mystery Bill

By Cassie Holdridge on December 22, 2014

Every month, there is one bill that I never know how much it will be. I know when it arrives, and when it’s due, but each time I open that envelope there is a surprise waiting for me (and no, its not a blue box with a white bow that says Tiffany’s on it). Think […]

12 Days of Christmas

By Cassie Holdridge on December 13, 2014

Whether you love holiday shopping (the decorations, the sales, “Santa Baby” playing at every store), or hate holiday shopping (the crowds, battling for a parking spot, “Santa Baby” playing at every store), there’s no getting around the fact that exchanging gifts is a big part of the holiday season. We give gifts to show our […]

Why Personalization is Crucial for Customer Engagement

By Julia Johnson on December 5, 2014

“If I had more time, I would have written a shorter letter.” This translated quote from Blaise Pascal reveals a couple of interesting things about the author. First he is familiar enough with the reader to know that the letter contains information irrelevant to him/her. Second, the author considers his time more valuable than that […]

Simply Giving Thanks

By Cassie Holdridge on November 25, 2014

This week, we hope everyone gets to enjoy a relaxing Thanksgiving with friends and family. The Simple Energy team will be paying tribute to a great year with a couple extra scoops of potatoes and a few extra slices of pie. And there’s quite a bit for Simple Energy – and the industry in general […]

The many flavors of customization

By Cassie Holdridge on November 21, 2014

Some companies approach personalization from a very high level, offering generic content that’s meant to be tailored to the end user but not necessarily derived from any specific data. Others take a more finite approach, examining behavior and tendencies to provide a unique customer message. However, with the increasingly rapid shift toward enhanced customer engagement, […]

3 Takeaways From European Utility Week 2014

By Kat on November 12, 2014

Last week, six members of the Simple Energy team hopped on a plane – destination Amsterdam – for European Utility Week. The conference was three days full of presentations and meetings with 80+ utility companies from around the globe. We chatted about the industry and its future, while dabbling a bit in some Dutch beer. […]

Simple Energy Named in 2014 Global Cleantech 100’s Ones to Watch List

By Cassie Holdridge on November 7, 2014

Simple Energy Named in 2014 Global Cleantech 100’s Ones to Watch List List Recognizes Notable Private Companies in Clean Technology Boulder, CO – (November 7, 2014)- Simple Energy, the rapidly growing Software-as-a-Service (SaaS) company that uses behavioral science, big data analytics, and digital marketing techniques to change how people think about energy, announced it was […]

Energy isn’t just for industry — it is also personal.

By Norman Vickers on November 5, 2014

When tasked with helping Simple Energy expand in Europe, I also agreed to move my family to Sweden in order to be closer to our customers. And we did just that, recently moving into a beautiful house on the west coast of Sweden. Shortly after, I received a letter from the local utility, welcoming us […]