Simple Energy gets $6 million in investor funds to expand

Westly Group invests in energy engagement platform to expand product offering and national reach

BOULDER, Colo., Jan. 28, 2014 – Simple Energy announced that it closed $6 million in a Series B funding round led by the Westly Group. As part of the round, Westly Group’s Founder and Managing Partner, Steve Westly will be joining Simple Energy’s Board of Directors.

“We have already achieved major results from energy saving programs with utilities all over North America,” said Yoav Lurie, CEO and co-founder of Simple Energy. “This round of funding and the addition of Steve to our board will fuel Simple Energy’s development of new products due out in 2014, expand our national reach, and further refine our micro-targeted messaging to customers to motivate them to save energy.”

Simple Energy offers utility companies an innovative and effective digital marketing software as a service (“SaaS”) platform that engages customers and drives energy savings. Simple Energy’s platform helps customers understand their energy use with actionable insights and compelling motivations based on behavioral science. The platform normalizes customer’s energy usage, allowing participants to compare with friends, neighbors and colleagues. In addition, customers can earn points, rewards, and gift cards by saving energy.

“Simple Energy has built the leading SaaS platform for utilities who want to engage their customers,” said Steve Westly. “We have spoken to many utilities — from major investor-owned utilities seeking mandated energy efficiency results, to competitive utilities focused on customer acquisition — and they all have a critical need to more deeply engage their consumers. The successful utilities in the future will be consumer-centric in a way the industry has never been before –and we believe those utilities will use Simple Energy.”

The Westly Group is led by Steve Westly, who was formerly the Controller and Chief Fiscal Officer of the state of California. Prior to his work with the state, Westly served as the Senior Vice President of Marketing, Business Development, M&A and International for eBay. He currently serves on the Secretary of Energy’s Advisory Board as a representative for the venture capital industry. The Westly Group’s portfolio includes Tesla Motors, RecyleBank, cleanWell, Honest Buildings, Lunera Lighting and others.

About Simple Energy 

Simple Energy uses behavioral science, big data analytics, and digital marketing techniques to change how people save energy and how utilities engage their customers. Simple Energy’s software as a service (“SaaS”) digital marketing platform engages utility customers and drives energy savings. Participants in Simple Energy programs compare their real energy usage with friends and neighbors, earn prizes for saving energy, and become more engaged energy consumers. Simple Energy is making energy efficiency social, fun, and simple.

For more information visit: www.SimpleEnergy.com.

About Westly Group 

The Westly Group is dedicated to building companies that will solve the world’s most pressing problems. From next generation electric vehicles to healthy school meals, we invest in exceptional teams scaling transformative technologies and business models. We believe in the power of the passionate entrepreneur — whether sitting in a modern office tower or a Silicon Valley garage — to change the world.

The Westly Group is one of the larger clean tech venture firms in the US. The company is located in Menlo Park and has offices in Beijing. The company has had four companies go public on the NASDAQ.

For more information visit: www.WestlyGroup.com. 

San Diego Energy Challenge gets a shout-out at DistribuTECH 2013

DistribuTECH is an annual utilities conference and expo that attracted 10,000 attendees to San Diego this winter. Simple Energy’s Bud Vos and Andew Dietrich were excited to be among them and even more excited to hear Mike Niggli, CEO of San Diego Gas and Electric, give a shout out to our joint project with the utility, The San Diego Energy Challenge, in his keynote address. He spoke about SDG&E’s current smart grid efforts and the exciting possibilities for the future of smart grid utilities.

SDG&E and Simple Energy Challenge San Diego Families to Save Energy

 

Since June 2012, San Diego Gas and Electric (SDG&E) customers have been participating in the San Diego Energy Challenge and saving energy to win prizes for themselves and help their favorite San Diego Unified School District middle schools win valuable cash grants. Together they have encouraged over 3,900 people to participate in the Energy Challenge on behalf of 39 middle schools who are competing for a generous $10,000 grand prize.

Simple Energy and SDG&E are partnered to bring this innovative program San Diego residents to empower customers with energy usage information at home. The program leverages the Simple Energy Customer Engagement Platform to engage customers and deliver measurable and verifiable energy efficiency, demand side management, and smart grid results through cutting edge behavioral science techniques. Continue reading

Delmarva Power and Simple Energy Challenge Customers to Save Energy for Schools

Delmarva Power recently launched the Delmarva Energy Challenge, a pilot program, to 56,000 eligible residential customers in Wilmington, DE.  The Energy Challenge is an energy saving game that gives customers a fun way to compete with their friends and neighbors to save energy and win prizes for themselves as well as their favorite Wilmington, Delaware, K‐12 public school.

Customers that play on behalf of their favorite Wilmington school can help them win prizes ranging from $2,500 -­‐ $10,000 by encouraging others to sign up and save energy.  Individuals can also win prizes for themselves for saving energy in their homes such as gift cards and tablet computers.

“We are thrilled to bring this innovative new program to our customers,” said, Charles Dickerson, program architect and Vice President of Performance Management and Support Services. “This is one of the first programs of its kind, combining social gaming and the customer’s desire to make a difference.  When customers play, they will obtain valuable energy saving information to help them reduce their usage which in turn can lead to amazing incentives for the whole community.”

Delmarva Power partnered with Simple Energy to bring customers the Energy Challenge platform, where they can monitor their energy usage online and compete with friends to save energy. The Simple Energy platform helps users to understand their energy use with actionable insights and an easy points system that scores them against their friends. It normalizes customer’s energy usage, allowing participants to compete with their friends — similar to a golf handicap.

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Simple Energy hires new COO Bud Vos, formerly of Comverge

Today in Boulder, Simple Energy announced that Bud Vos has joined the team as the company’s new chief operating officer, bringing over 15 years of experience driving rapid growth and innovative product strategy for leading smart grid companies. This strategic hire is the latest in a series of developments positioning Simple Energy to become an industry leader in utility customer engagement programs that leverage the power of behavioral economics and social networks to motivate energy savings. Continue reading

Simple Energy first to demonstrate integration with Green Button

Today in Washington D.C. at Powering the People 2.0, the White House announced increased industry support for the Green Button Initiative, explaining how standardized energy usage data can be leveraged to deploy effective customer engagement and empowerment programs across the country. As the industry moves towards data standardization across all utilities, there is increased opportunity to leverage this data to quickly create customer engagement programs. Continue reading

CTSI Utility Technology Challenge semifinalists selected

Simple Energy was selected today as one of the CTSI Utility Technology Challenge semifinalists from among over 150 applicants, placing us in the running to be chosen as a finalist to present at TechConnect World in Santa Clara in June. Semifinalists are chosen for demonstrating exceptional promise in the areas of: pollution monitoring and reduction, HVAC, transportation, distributed generation, building and energy efficiency, energy storage, natural gas, smart grid, and transmission and distribution. Continue reading

Discussing Green Button and Smart Grid in Boulder

Today at a conference called An Electric Grid for the 21st Century at the University of Colorado Law School, Simple Energy joined utility industry experts, regulators, and government representatives in discussing the benefits of the Green Button Initiative and smart grid. Describing how the Green Button is enabling customer engagement in smart grid, Justin Segall of Simple Energy explained, “Green Button data is the enabler, not the end point. Beyond the transactional component of 200,000 people in California who have downloaded their data and then uploaded it into our platform or others, this is promoting the idea of customer engagement with data as the basis.” Continue reading

Simple Energy joins Smart Grid Consumer Collaborative

Simple Energy has recently become a member of the Smart Grid Consumer Collaborative (SGCC), a leading organization dedicated to the conversation surrounding customer engagement in smart grid.  Simple Energy was motivated to join SGCC because we believe that the customer is an essential participant in the smart grid discussion and achieving real results in energy efficiency, renewable integration, and demand response.  Continue reading

Green tech makes energy use a game – and we all win

In a recent article called Gamification: Green tech makes energy use a game – and we all win author Rob Pegoraro explores the strong impact that new applications using energy consumption data can have on motivating people to reduce their power usage. “If you can, in essence, reprogram people to think more often about the energy they use, you can see both changed behavior and more voluntary interest in making investments in efficiency.” Continue reading