Meet your customers where they already are, and make it fun

By admin on April 16, 2012

Last week Simple Energy attended the E Source Utility Marketing Conference, where CEO Yoav Lurie presented with Sarah Hill of SDG&E about achieving customer engagement and energy efficiency results with social game mechanics. This presentation fit into two of the main themes of the conference on utility marketing programs: meet your customers where they are already spending time, in a social and fun online setting, and make the interaction simple and intuitive.

Discussing the importance of meeting your customers where they already are, such as on social media, Suzie Adams of Duke Energy explained that “whether you want to be or not, you’re already on social media – you’ve got to join the conversation that’s happening with or without you.”

Another speaker from ACEEE followed up on the importance not only of meeting your customers where they’re already spending time, but also making that interaction easy and intuitive from the user’s perspective. “If your product needs a manual, it’s not a product designed with the user in mind.”

Finally, the Simple Energy panel discussion incorporated both the idea of making the experience simple and the importance of making it available where customers already spend their time. The platform produced great results in a demonstration program with SDG&E last summer that allowed customers to compete to save energy against their friends on Facebook for the title of the Biggest Energy Saver.

Read more about the first day of the conference and the valuable lessons learned during day two of the utility marketing conference on the E Source blog.